Results
Beginning with 354 followers, minimal structure, and no defined content rhythm.
Before
354 followers
Inconsistent posting
No clear direction
Refined
1.2K followers
7.44% engagement
62%+ non-follower reach
Strategy
Content Pillars
• Educational / Adventure
• Humor
• Cozy
• BTS / SMM
Execution
• 5 posts per week
• Cross-posted (Instagram, TikTok, YouTube Shorts)
• Consistent engagement
• Iterative content testing
I combine content creation with audience research and creative strategy to produce content that connects and performs.
Featured Content
Sound on for full experience
Educational / Adventure — High-performing content
1247 views • 215 interactions
Curiosity-driven storytelling increased retention and saves.
Humor / Trending — High engagement
578 views • 89 interactions
Relatable content drove strong engagement and comments.
Cozy / Emotional — High retention
611 views • 99 interactions
Emotion-driven content improved watch time and connection.
Low Energy Content — Audience-driven
532 views • 99 interactions
Audience research improved consistency and relatability.
Performance & Optimization
What Worked
• Educational content drove the most growth
• Humor increased shareability and reach
• Cozy content improved retention and connection
• Clean visuals outperformed busy edits
What I Improved
• Stronger hooks for better retention
• Simpler on-screen text
• Introduced voiceovers
• Focused on emotional storytelling
Refinement (February)
• Continued growth to 1.2K followers
• Shifted to low-energy, relatable content
• Applied audience research principles
• Improved clarity and pacing
Applied audience research to refine content toward low-energy, emotionally resonant pet content.
Let’s create something intentional
If you're looking for content that feels aligned, consistent, and thoughtfully crafted — I’d love to support your brand in a way that feels natural and sustainable.
Simple, strategic, and designed to grow with you.