Whiskey & Wasabi
Creative Strategy for Intentional Content
I help brands create content that feels clear, aligned, and emotionally resonant — so you can stop posting randomly and start creating with direction.
What I Do
A creative strategy audit is a one-time deep dive into your content, audience, and positioning. I look at what’s working, what’s missing, and where your strongest opportunity is — then turn that into clear, actionable direction.
This is for brands that want more than generic content ideas. It’s for businesses that want clarity on what to say, how to say it, and what kind of content will actually connect.
What’s Included
Content Audit + Insights
A review of your current content to identify patterns, strengths, missed opportunities, and what may be holding your brand back.
Audience Clarity
A clearer picture of who your content is really for — including the emotional state, lifestyle, or customer mindset your content should speak to.
Hooks + Content Direction
Messaging ideas, hook examples, and creative angles that give your content a more intentional and recognizable direction.
2-Week Content Plan
A short, usable content plan so you leave with actual next steps — not just notes.
Who This Is For
This works especially well for pet brands, lifestyle brands, service providers, and founders creating content for their own business.
If your content feels inconsistent, unclear, or like it’s missing a stronger point of view, this is a good place to start.
Sample Audit
Here’s an example of the kind of clarity and direction included in an audit.
Overview
Your content already has a calm, grounded identity. The biggest opportunity is not changing your style — it’s making your message clearer and more immediately felt.
What’s Working
Strong emotional tone, authentic pet moments, and a visual style that feels soft, trustworthy, and non-performative.
What’s Not Working Yet
Hooks can be too subtle, messaging shifts from post to post, and the content does not always make the viewer feel, “this is for me” within the first few seconds.
Audience Insight
The audience is not just “pet owners.” It is likely emotionally tired pet parents looking for comfort, softness, and realistic everyday companionship.
Content Direction
Lean further into low-energy pet care, cozy routines, quiet companionship, and gentle reassurance content with more repeatable hooks and clearer emotional targeting.
Client Feedback
“Coming soon”
I’m currently building this service intentionally and will be adding more client feedback here as I complete audits.
Pricing
Creative Strategy Audit — Starting at $150
A one-time audit designed to give you practical direction, clearer messaging, and a stronger content foundation.
Custom, clear, and tailored to your brand.