Hi, I'm Geraldine — and I'm really glad you're here.
I'm a Sacramento-based content strategist and web designer who genuinely loves helping small businesses feel confident online.
My job is to take the guesswork, the overwhelm, and the late-night "what do I even post" spiral — and turn it into a clear, calm plan that actually works.
Whether you need a content strategy that sounds like you, a website you're proud to share, or just someone to help you figure out where to start — I'm here for all of it. No jargon. No pressure. Just warm, thoughtful direction and work that makes you feel like yourself online.
"Your content should feel like you — warm, intentional,— Whiskey & Wasabi
and worth stopping for."
Everything you need to show up with confidence.
Clear, calm direction for your content and your online presence — so you can get back to the work you actually love.
Creative Strategy Audit
Feeling like you're posting into the void? I take a deep look at your content, your audience, and your positioning — and give you a clear picture of what's working, what isn't, and exactly what to do next.
✔ Content audit + insights
✔ Audience clarity
✔ Hooks + content direction
✔ 2-week content plan
✔ AI prompts to execute
$297 · one-time · delivered in 5–7 days
30-Day Content Starter Plan
Not sure what to post or where to even start? This gives you a complete, research-backed 30-day roadmap — every post planned, every prompt ready. You just show up and create.
✔ Audience + messaging clarity
✔ 30-day content plan (12–15 posts)
✔ What to film, write, and say
✔ AI prompts to execute each post
✔ Voice + caption guide
$297 · one-time · delivered in 5–7 days
Bio + Profile Optimization
Your bio is often the first impression — and it's doing more work than you think. I rewrite your Instagram bio and Google Business Profile so the right people find you and immediately know you're exactly who they need.
✔ Instagram bio rewrite
✔ GBP description rewrite
✔ Issue-by-issue breakdown
✔ Copy-paste ready fields
✔ Delivered in 48 hours
$97 · one-time · delivered in 48 hours
Monthly Content Support
Want someone in your corner every single month? We plan together, I write the copy, and you show up and post. No more starting from zero, no more guessing — just consistent, confident content.
✔ Monthly strategy + content plan
✔ Captions written in your voice
✔ Hooks for every post
✔ Monthly strategy check-in call
✔ Ongoing performance adjustments
$397/month · minimum 2 months
A little bit of what I've been working on.
Real clients, real strategy, real results — each one built around what that specific brand actually needed.
Cloudy to Clear
A full content audit and bio optimization for a professional organizing studio in the SF Bay Area. Audience mapping, content pillars, competitive positioning, and a 2-week plan with AI prompts to execute.
View Work →PrettyLitter
200 creatives reviewed, 7 emotional micro-moments mapped, 4 competitors broken down, 5 personas identified, and full ad concept direction with production briefs.
View Audit →Whiskey & Wasabi
354 to 1.2K followers. 7.44% engagement rate — more than 3× the industry average of under 2%. Built through strategic content direction, audience insight, and intentional creative testing.
View Case Study →Words that genuinely make my day.
"Everything was organized and explained in a way that made it actionable and easy to understand step-by-step."
— Claudia Pugay, Cloudy to Clear"Gera built a beautiful website for our company. The creativity and sleek design are just what we needed to promote our business. The best part was the survey she sent us — it allowed Gera to tailor our website to what we like, and the type of business we have by asking simple yet poignant questions."
"Geraldine is very kind and easy to work with. She has great ideas and was able to take the little information I had and create a website that surpassed my expectations. The website has helped promote my business — I have received great feedback from my customers."
"Geraldine prepared a content strategy audit for my business and I was extremely impressed with how thorough, efficient, and easy to follow it was. The report covered a lot of information that could have easily felt overwhelming, but Geraldine organized and explained everything in a way that made it actionable and easy to understand step-by-step."
Need a website to match?
If you've been putting off building or refreshing your website because it feels like too much — I promise it doesn't have to be. I build clean, custom websites that feel intentional, load fast, and actually represent your brand.
No templates, no overwhelm. Just something you're genuinely proud to share.
See what's possible →Starting at
$3,500
Custom · No templates