Custom Web Design

A boutique web design studio
for service businesses that
refuse to look ordinary.

Questions first? Send me a message or call 916-562-0734

What I Build

Every website I build is designed and coded from scratch — HTML, CSS, and JavaScript. No WordPress, no Squarespace, no Wix. That means faster load times, cleaner code, and a site that looks exactly like your brand, not like everyone else using the same template.

I start with a discovery process — a survey that gets to the heart of your business, your audience, and what you actually need the site to do. Then I design and build around that.

HTML · CSS · JavaScript Mobile Responsive SEO Optimized Fast Load Times No Templates Google Analytics Custom Domain Setup Discovery Survey Included

The Process

Every project starts the same way — with questions that matter. I send a discovery survey before I design a single thing. It covers your brand, your audience, your competitors, and what success looks like for you. That's what makes the final result feel like yours.

① Discovery Survey

Before anything is designed, I send a survey covering your business, audience, aesthetic preferences, and goals. This is what one client called "simple yet poignant questions" — it's the foundation everything else is built on.

② Strategy + Planning

Based on your survey answers, I map out the site structure, page goals, and copy direction. Every page has a job — and we define it before the first line of code is written.

③ Design + Build

Custom design, coded from scratch. No templates, no drag-and-drop builders. Clean HTML, CSS, and JavaScript that loads fast and looks intentional on every screen size.

④ Review + Launch

You review the site, we make refinements, and then we launch. I handle domain connection, Google Analytics setup, and Search Console submission — so your site is findable from day one.

Recent Work

Two recent client sites — each built from scratch to match the brand and convert the right visitors.

South Shore Construction website preview
South Shore Construction
Carpentry & Construction · New Orleans, LA

South Shore Construction

A clean, trust-forward website for a New Orleans carpentry and construction company. Built to convert local homeowners looking for a contractor they can actually trust.

Custom Build Local SEO Mobile First
Visit Site ↗
Steam and Hot Water website preview
Steam & Hot Water
Heating Contractor · San Francisco, CA

Steam & Hot Water

A professional service website for a heating contractor in San Francisco. Designed to build trust quickly and make it easy for customers to reach out and book.

Custom Build Service Business Conversion Focused
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What Clients Say

★★★★★

"Gera built a beautiful website for our company. The creativity and sleek design are just what we needed to promote our business. The best part was the survey she sent us — it allowed Gera to tailor our website to what we like, and the type of business we have by asking simple yet poignant questions."

Alek Robinson

Business Owner · Google Review

★★★★★

"Geraldine is very kind and easy to work with. She has great ideas and was able to take the little information I had and create a website that surpassed my expectations. The website has helped promote my business — I have received great feedback from my customers."

David Cardoza

Heating Contractor · San Francisco, CA · Google Review

Investment

Every website is custom — so pricing depends on the scope of your project. Most small business sites fall in the range below. We'll talk through exactly what you need before anything is quoted.

Every site is built from scratch in clean code. What changes is how much strategy and content creation your project needs — and that's what determines the investment.

Starter

From $3,500

1–4 pages · Perfect for service businesses, freelancers, and local brands who need a clean, professional online presence fast.

✔ Custom design + build
✔ Mobile responsive
✔ SEO basics + Google Analytics
✔ Contact form
✔ Domain + launch support

Redesign

From $2,500

Already have a site but it's not working for you? I'll redesign and rebuild it from the ground up — same domain, completely new everything.

✔ Full visual redesign
✔ Rebuilt in clean code
✔ Platform migration — off Wix, Squarespace, or any page builder
✔ You own your code completely
✔ Content review + refresh
✔ Mobile + speed optimization

Ready to Build Something?

Start with a quick quote request — just a few questions about your project, timeline, and budget. No commitment, no pressure. Just a conversation about what you need.

Most projects launch within 3–5 weeks from the first call.

Or call directly: 916-562-0734